Funnel building is the process of creating customer journeys that move brand-curious prospects to sales leads to customers to raving fans. It involves various aspects of your marketing strategy, but ultimately boils down to a handful of tools:

• Landing pages
• Emails
• Ads
• Value added content

Here’s a detailed look at various levels of email funnels and what it means to be at the top, middle, and bottom of the funnel.

You can build funnels using an email service provider (like Mailchimp), a platform like Kajabi or ClickFunnels, or simply straight on your own website.