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Home » Help Hub » Advertising Basics » Timelines for Monthly Ad Management

Timelines for Monthly Ad Management

Launching into the digital realm with SEO and ad campaigns can be both exhilarating and perplexing. While the possibilities for growth seem endless, the initial phase can often feel shrouded in mystery. This article aims to be your trusty compass, navigating you through the first few months of your online endeavors. We’ll delve into what you can realistically expect from your SEO and ad campaigns in the early stages, and shed light on the key factors that influence the pace of your progress.

Basic Timeline, What to Expect

Here’s a basic overview of what to expect when working with Mafost Marketing in your monthly ad management or SEO management. Each business is unique, as is each project. But this general timeline is our most common SEO/Advertising cycle.

The first month of advertising takes a little longer to get the ball rolling. There are many analysis and account setup tasks. For a basic timeline of the 1st month:

  • Weeks 1-2 Analysis and Setup
  • Weeks 2-3 Creative, copywriting, initial ad tests and baseline data
  • Week 4 Optimization, reporting, and next steps

After month 1, the timeline is more along these lines:

  • Week 1 Analysis and planning
  • Week 2-3 Optimizations, new creative, AB testing results
  • Week 4 Optimization, reporting, and next steps

Why is the first month slow to see results with advertising and SEO?

We aim to provide a realistic perspective on the initial outcomes of your SEO and ad campaigns (and ad AB tests). Let’s explore the early stages of these campaigns, highlighting the crucial elements that dictate the speed of your advancement. This will help you manage your expectations and strategize effectively for success.

What to Expect When Starting New Ad Campaigns

Understanding algorithms: Advertising platforms such as Google Ads require a period to accumulate data and comprehend the effectiveness of your campaign. This ‘educational stage’ might span a few weeks, during which you might observe increased expenses and decreased conversion rates than anticipated.

Enhancing targeting: At the outset, the accuracy of your ad targeting might not be optimal. This could result in your ads reaching an unintended audience, which can subsequently decelerate your outcomes.

Competition: The digital advertising environment is saturated, and your rivalries are bidding for the same attention as you. It might require some time for your advertisements to distinguish themselves amidst the competition. This is particularly applicable if you’re focusing on a highly sought-after keyword or phrase.

Factors That Impact the Speed of SEO Results

Search engine crawling and indexing: The process of search engines crawling and indexing your website’s fresh content can span from several days to weeks. After it’s indexed, the duration for it to begin appearing in rankings for pertinent keywords could extend even further.

Website credibility and brand confidence: Gaining authority and trust from search engines is a time-consuming process. Search engine optimization (SEO) is a long-term investment just like building brand identity. This is the reason why websites that have been around for a while often outrank newer ones, even when targeting identical keywords.

Content quality and topical relevance: Not all content is created equal. Search engines prioritize high-quality, relevant content that provides value to users. If your content is thin or irrelevant, it’s unlikely to rank well.