We’re focusing our attention on online advertising. This includes social media, websites, apps, and a variety of online ad platforms. However, small businesses can advertise in various ways, such as:

• Creating a website or a social media page to showcase their products or services.
• Offering discounts, coupons, or free samples to attract customers and generate word-of-mouth.
• Joining local directories, networks, or associations to increase their visibility and credibility.
• Participating in community events, fairs, or festivals to promote their brand and connect with potential customers.
• Collaborating with other small businesses or influencers to cross-promote their offerings and reach new audiences.

Social media ad platforms have made it easy to get started in advertising. To get started, you will need:

• Ad manager account for the platform you choose
• A strategy or plan for your ads
• An ad budget
• Ad creative – the imagery and visuals of the ads
• Ad copy – the text of the ads
• A developed sense of brand identity

If you’re starting in social media ads, consider these 6 goals of advertising.