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Advertising Basics

We’re focusing our attention on online advertising. This includes social media, websites, apps, and a variety of online ad platforms. However, small businesses can advertise in various ways, such as:

  • Creating a website or a social media page to showcase their products or services.
  • Offering discounts, coupons, or free samples to attract customers and generate word-of-mouth.
  • Joining local directories, networks, or associations to increase their visibility and credibility.
  • Participating in community events, fairs, or festivals to promote their brand and connect with potential customers.
  • Collaborating with other small businesses or influencers to cross-promote their offerings and reach new audiences.

Social media ad platforms have made it easy to get started in advertising. To get started, you will need:

  • Ad manager account for the platform you choose
  • A strategy or plan for your ads
  • An ad budget
  • Ad creative – the imagery and visuals of the ads
  • Ad copy – the text of the ads
  • A developed sense of brand identity
  • Legal requirements including Privacy Policy and Business formation documents.

If you’re starting in social media ads, consider these 6 goals of advertising.