Author: mafost
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E-Commerce Basics: When Should You Create an Online Store?
If you’re a small business that wants additional revenue streams without large overhead (who doesn’t want that?), then it’s time to consider building your own e-commerce store. In this post, I’ll share three examples of small businesses that created an e-commerce store: an attorney, a blogger, and a security company. In each example, you’ll get…
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Multi-Layered Meta Ads vs Flat Campaigns
In this post, I’m sharing tips and tricks on how to run successful Facebook ads for your small business. Today I want to talk about the difference between two types of campaigns: flat campaigns and multi-layered campaigns. We’re not talking about these six ad campaign types. This post is about the overarching strategy used for…
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The Challenge of Generating Leads as a Small Business
Challenges of Generating Leads as a Small Business Generating leads is a challenge for any business, but it can be especially challenging for small businesses. You’ve got limited resources and time, larger competition, possibly limited knowledge of current marketing trends, and you’re just getting to know your audience. Luckily, there are answers for these challenges.…
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5 Tips for Creating Brand Awareness in Your Lead Funnels
Building brand awareness is a crucial step in creating a lead funnel that converts prospects into customers. Brand awareness refers to how familiar your target audience is with your company, products, and values (see four stages of lead funnels). Here are some tips for building brand awareness in a lead funnel: Need Help With Your…
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Four Stages of a Lead Funnel
How to Build a Lead Funnel That Converts for Your Small Business If you want to grow your small business, you need a steady stream of leads. But how do you attract and nurture prospects who are interested in your products or services? How do you guide them through the buyer’s journey and turn them…
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Lead Funnel, The Lead Generation Strategy for Small Business
In a small business lead generation is absolutely a priority for increasing revenue. Lead funnels are THE approach to use when increasing lead generation in your small business. This post will tell you why and show you the big ideas behind lead generation funnels. By following the tips in this blog post, you can create…
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Getting Started in Email Marketing
Email marketing is a powerful and cost-effective way to communicate with your audience and grow your business. It allows you to send personalized and relevant messages to your prospects and customers, build trust and loyalty, and drive more conversions and sales. But how do you get started in email marketing? And what are some ways…
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Getting Started with Content Marketing
Content is king. Every marketing guru and wannabe repeats this mantra, and it’s true – kinda. We’re well into the content marketing trend, and it’s proven to be a marketing strategy that every brand needs. Getting started with content marketing is a must if you stand a chance at gaining traction over your competition. But…
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How To Edit in WordPress, Blogs and Webpages
Every page built in WordPress uses simple blocks of code. The great thing is you don’t need any knowledge of coding to edit in WordPress. Whether you’re in a blog post or a webpage (like a landing page or homepage), it’s super simple to edit use WordPress blocks. Something not in this post, but so…
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Landing Page and Homepage
Landing pages versus homepages – which should you design and what’s the difference between them? Matter of fact is there any difference between a landing page and a homepage or are they different words for the same thing? Let’s get the definition out of the way first. A landing page allows visitors to accomplish a…