A brand guide is a document that defines the identity, values, and style of a business. It helps to create a consistent and recognizable image for the customers and stakeholders.

Why Does a Business Need a Brand Guide?

A small business needs a brand guide to stand out from the competition, communicate its mission and vision, and build trust and loyalty with its audience. A brand guide can also save time and money by avoiding confusion and inconsistency in the design and marketing of the business.

When Is a Brand Guide Used?

A brand guide is used anytime a business designs something. Examples include:

• Creating videos for ads
• Determining text for mailouts, emails, websites, and ads
• Developing printed media
• Designing a website

Ultimately, every marketing effort a company makes, it uses the brand guide to imprint its brand identity with consistency.