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Home » Help Hub » Advertising Basics » Search Ads and PPC

Search Ads and PPC

Both search and PPC ads are effective ways to reach potential customers online. However, there are some key differences between the two that may make one a better fit for your business than the other.

If you are in a competitive industry, you may need to invest more money in PPC ads to get results.

Search ads are displayed at the top of search engine results pages (SERPs) when someone searches for a relevant keyword. PPC ads are also displayed on SERPs, but they are typically below the organic search results and are labeled as “sponsored.”

Here are some factors to consider when deciding whether to start with search or PPC ads:

  • Budget: PPC ads can be more expensive than search ads, especially if you are targeting competitive keywords. That’s why it’s important to conduct a competitor analysis. However, you can set a daily budget for your PPC campaigns, so you can control your spending.
  • Goals: If you are looking to generate leads or sales quickly, PPC ads may be a better option for you. Search ads can also be effective for lead generation and sales, but it may take longer to see results.
  • Industry: Some industries are more competitive than others in terms of PPC advertising. If you are in a competitive industry, you may need to invest more money in PPC ads to get results.
  • Expertise: PPC advertising can be complex, so it is important to have a good understanding of how it works before you start running campaigns. If you are new to PPC advertising, search ads may be a better option for you, as they are easier to set up and manage.

Overall, both search and PPC ads can be effective ways to reach potential customers online. However, PPC ads may be a better option for businesses that are looking to generate leads or sales quickly and have a larger budget. Search ads may be a better option for businesses that are new to PPC advertising or have a smaller budget.