CRMs are customer relationship management systems that help businesses track and manage their interactions with potential and existing customers (e.g. Create a Free Mailchimp Account). A lead funnel is a process of attracting, qualifying, and converting prospects into customers. To manage leads from a lead funnel, businesses need to use CRMs to segment their leads based on their characteristics and behaviors, communicate with them through personalized messages and offers, and monitor their progress and performance throughout the funnel.
For businesses with 1-25 employees, I recommend Mailchimp.
For larger businesses, we’ll need to consider your revenue, paid media budget, and how you intend to use the CRM. Ontraport and Hubspot are often my recommendations, but Mailchimp often also fits the bill.
Do I Need a CRM in My Small Business?
A CRM (customer relationship management) system is a tool that helps you manage your interactions with your customers and prospects. A CRM can help you improve your sales, marketing, and customer service processes by storing and organizing customer data, tracking leads and opportunities, automating tasks and workflows, and providing insights and reports. It’s an essential tool for email marketing.
A CRM funnel can help you understand your customer journey, improve your conversion rates, and grow your business.
A CRM can benefit any business dealing with customers, regardless of size or industry. And a CRM can help you in a lead funnel or in a sales funnel (What’s the difference?).
If you want to grow your small business and build long-term relationships with your customers, a CRM can be a valuable investment for you.
>> How to Get Started in Funnel Building.
Can a CRM integrate with ad platforms like Meta and Google Ads?
Yes, some CRMs can integrate with ad platforms like Meta and Google Ads. This allows you to track the performance of your ads, manage your leads and contacts, and optimize your campaigns across different channels. Integrating your CRM with ad platforms can help you improve your marketing ROI and customer retention.
How does a CRM work with a Lead Funnel?
A CRM can integrate into a lead funnel by automating tasks such as sending emails, tracking conversions, and forecasting sales. A CRM funnel can help you understand your customer journey, improve conversion rates, and grow your business.