Category: Marketing Strategy

  • Multi-Layered Meta Ads vs Flat Campaigns

    Multi-Layered Meta Ads vs Flat Campaigns

    In this post, I’m sharing tips and tricks on how to run successful Facebook ads for your small business. Today I want to talk about the difference between two types of campaigns: flat campaigns and multi-layered campaigns. We’re not talking about these six ad campaign types. This post is about the overarching strategy used for…

  • 5 Tips for Creating Brand Awareness in Your Lead Funnels

    5 Tips for Creating Brand Awareness in Your Lead Funnels

    Building brand awareness is a crucial step in creating a lead funnel that converts prospects into customers. Brand awareness refers to how familiar your target audience is with your company, products, and values (see four stages of lead funnels). Here are some tips for building brand awareness in a lead funnel: Need Help With Your…

  • Four Stages of a Lead Funnel

    Four Stages of a Lead Funnel

    How to Build a Lead Funnel That Converts for Your Small Business If you want to grow your small business, you need a steady stream of leads. But how do you attract and nurture prospects who are interested in your products or services? How do you guide them through the buyer’s journey and turn them…

  • Lead Funnel, The Lead Generation Strategy for Small Business

    Lead Funnel, The Lead Generation Strategy for Small Business

    In a small business lead generation is absolutely a priority for increasing revenue. Lead funnels are THE approach to use when increasing lead generation in your small business. This post will tell you why and show you the big ideas behind lead generation funnels. By following the tips in this blog post, you can create…

  • Getting Started in Email Marketing

    Getting Started in Email Marketing

    Email marketing is a powerful and cost-effective way to communicate with your audience and grow your business. It allows you to send personalized and relevant messages to your prospects and customers, build trust and loyalty, and drive more conversions and sales. But how do you get started in email marketing? And what are some ways…

  • Getting Started with Content Marketing

    Getting Started with Content Marketing

    Content is king. Every marketing guru and wannabe repeats this mantra, and it’s true – kinda. We’re well into the content marketing trend, and it’s proven to be a marketing strategy that every brand needs. Getting started with content marketing is a must if you stand a chance at gaining traction over your competition. But…

  • Top Marketing Trends in 2023 for Small Businesses and Freelancers

    Top Marketing Trends in 2023 for Small Businesses and Freelancers

    Since the advent of social media marketing a decade ago, marketing trends have evolved rapidly, some say at the speed of light. By the time you design and deploy a 12-month marketing strategy, the tactics have shifted and you’re marketing is out of date. Stay ahead of the marketing trends for 2023, with this quick…

  • 6 Considerations When Starting Facebook Advertising

    6 Considerations When Starting Facebook Advertising

    I’m often asked, “Hey Matt, I’d like to start an ad campaign, and I need to get 30 warm leads. Can you help?” My answer is always, “Yes”. But often the question misses the mark – it misses the objective of an ad campaign. Or should I say the 6 objectives? That’s right, we can…