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From the Blog

  • Getting Started in Social Media Marketing: A Guide for Small Businesses

    Social media presents a powerful platform for small businesses to connect with their audience, build brand awareness, and ultimately drive sales. However, navigating the social media landscape can feel overwhelming. Here’s the small business guide to getting started in social media – and making sure you get results. Quick Links: Getting Started in Social Media…

  • E-Commerce Basics: When Should You Create an Online Store?

    If you’re a small business that wants additional revenue streams without large overhead (who doesn’t want that?), then it’s time to consider building your own e-commerce store. In this post, I’ll share three examples of small businesses that created an e-commerce store: an attorney, a blogger, and a security company. In each example, you’ll get…

  • Multi-Layered Meta Ads vs Flat Campaigns

    In this post, I’m sharing tips and tricks on how to run successful Facebook ads for your small business. Today I want to talk about the difference between two types of campaigns: flat campaigns and multi-layered campaigns. We’re not talking about these six ad campaign types. This post is about the overarching strategy used for…

  • The Challenge of Generating Leads as a Small Business

    Challenges of Generating Leads as a Small Business Generating leads is a challenge for any business, but it can be especially challenging for small businesses. You’ve got limited resources and time, larger competition, possibly limited knowledge of current marketing trends, and you’re just getting to know your audience. Luckily, there are answers for these challenges.…

  • 5 Tips for Creating Brand Awareness in Your Lead Funnels

    Building brand awareness is a crucial step in creating a lead funnel that converts prospects into customers. It’s often forgotten as small businesses feel the urgency of generating revenue. And so, marketers are pressured to go straight for leads, but it hurts the business in terms of short-term expenses and long-term growth. On the flip…

  • Four Stages of a Lead Funnel

    How to Build a Lead Funnel That Converts for Your Small Business If you want to grow your small business, you need a steady stream of leads. But how do you attract and nurture prospects who are interested in your products or services? How do you guide them through the buyer’s journey and turn them…