From the Blog
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E-Commerce Basics: When Should You Create an Online Store?
If you’re a small business that wants additional revenue streams without large overhead (who doesn’t want that?), then it’s time to consider building your own e-commerce store. In this post, I’ll share three examples of small businesses that created an e-commerce store: an attorney, a blogger, and a security company. In each example, you’ll get…
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Multi-Layered Meta Ads vs Flat Campaigns
In this post, I’m sharing tips and tricks on how to run successful Facebook ads for your small business. Today I want to talk about the difference between two types of campaigns: flat campaigns and multi-layered campaigns. We’re not talking about these six ad campaign types. This post is about the overarching strategy used for…
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The Challenge of Generating Leads as a Small Business
Challenges of Generating Leads as a Small Business Generating leads is a challenge for any business, but it can be especially challenging for small businesses. You’ve got limited resources and time, larger competition, possibly limited knowledge of current marketing trends, and you’re just getting to know your audience. Luckily, there are answers for these challenges.…
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5 Tips for Creating Brand Awareness in Your Lead Funnels
Building brand awareness is a crucial step in creating a lead funnel that converts prospects into customers. Brand awareness refers to how familiar your target audience is with your company, products, and values (see four stages of lead funnels). Here are some tips for building brand awareness in a lead funnel: Need Help With Your…
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Four Stages of a Lead Funnel
How to Build a Lead Funnel That Converts for Your Small Business If you want to grow your small business, you need a steady stream of leads. But how do you attract and nurture prospects who are interested in your products or services? How do you guide them through the buyer’s journey and turn them…
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Lead Funnel, The Lead Generation Strategy for Small Business
In a small business lead generation is absolutely a priority for increasing revenue. Lead funnels are THE approach to use when increasing lead generation in your small business. This post will tell you why and show you the big ideas behind lead generation funnels. By following the tips in this blog post, you can create…