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Home » Help Hub » Advertising Basics » How Use Meta Ads

How Use Meta Ads

Tap the Campaign, Ad set or Ad you want to edit.

Tap the toggle to the right of the status (eg, Active, Off, In review).

Blue means the ad is on.

Gray means the ad is off.

Long-Term Value of a Facebook Campaign

While a well-crafted Facebook ad campaign can deliver immediate results, its true value extends far beyond the initial run. Here’s why partnering with an agency to create your Facebook ad campaign, even if you manage it yourself going forward, offers long-term benefits:

  • Audience Insights: The campaign generates valuable data on your target audience’s demographics, interests, and online behavior. This knowledge empowers you to refine your marketing efforts beyond Facebook ads, creating more targeted content and promotions across all platforms.
  • Brand Awareness and Recognition: Even if a user doesn’t convert during the initial campaign, seeing your ad repeatedly increases brand awareness and memorability. This can lead to future website visits, organic search growth, and ultimately, conversions down the line.
  • Testing and Optimization: The ad campaign serves as a testing ground for different messaging, visuals, and targeting strategies. Analyzing campaign performance equips you with valuable insights for future marketing initiatives, both on Facebook and beyond.
  • Pixel Installation and Data Collection: By partnering with an agency, they’ll likely set up a Facebook Pixel which tracks website visitor behavior. This allows you to retarget website visitors with even more relevant ads in the future, increasing the likelihood of conversion.
  • Campaign Relaunch Potential: Life circumstances and marketing goals may change. Having a professionally crafted ad campaign with high-performing creatives allows you to easily relaunch it in the future, saving you significant time and resources.

The Anatomy of a Campaign

Facebook ad campaigns are built like most social media campaigns with three simple parts:

  • Campaign with General Settings and objectives
  • Ad Sets with audience targeting, budget, and detailed settings
  • Ads with the copy, creative, and calls to action

Meta Ads, and social media ads in general, can get complex. That is, if you want to outperform the competition. One strategy is to simply throw more ad budget at a campaign.

We don’t recommend that strategy.

Instead, learn how to run AB tests, create multi-layered ads, and target each level of your customer lead funnel.

Next >> Learn More about Social Media Marketing.