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Home » Help Hub » SEO Strategy » What is SEO Strategy?

What is SEO Strategy?

An effective SEO strategy plan for small businesses includes suggestions to improve search engine optimization, website analysis, SWOT analysis, competitor analysis, keyword research, and content ideas.

How to Create an SEO Strategy

Time needed: 15 days

How to Create an SEO Strategy

  1. Start with a Website Analysis

    A good website analysis will include an SEO Audit, performance recommendations, and an analysis of your traffic.

  2. SWOT Analysis

    Outlining your brand’s strengths, weaknesses, opportunities, and threats is crucial to prioritizing the action steps needed for SEO. Focus the SWOT analysis on website performance, user acquisition, content, and user experience.

  3. Conduct a Competitor Analysis

    Knowing what other brands are doing is crucial to creating a strategy that outpaces them. Include their keywords, paid traffic sources, and competitive positioning.

  4. Keyword Research

    Understanding what your audience is searching for gives you guidance on what to provide them. Keyword research will form the skeleton for your content and advertising strategies.

  5. Content Plan

    A content plan is based on your competitor analysis and your keyword research. It can include the various types of content you want to create (videos, blog post, social media, etc) and the specific topic clusters you’ll address.

Recommended Reading to Dig Deeper: How Long Does It Take SEO To Work?

What makes a Good SEO Strategy?

An SEO strategy is your roadmap to climbing the search engine ladder. It involves understanding your audience, researching relevant keywords, and crafting content that resonates with both search engines and users. While the core principles remain the same, the specifics differ across content types.

Let’s look at SEO Strategies in three different examples:

  1. E-commerce SEO: Here, you’re targeting product-specific keywords. Optimizing product pages, descriptions, and titles for search terms users are actively searching for is crucial.
  2. Business Websites: For service-based businesses, focus on keywords related to your industry and location. Create informative pages targeting long-tail keywords like “best marketing agency in [city]”. Building trust through high-quality content and establishing backlinks from industry publications and local directories are key strategies.
  3. Blog Content: Blogs thrive on informative, engaging content optimized for relevant, trending topics. Utilize keyword research tools to identify popular search terms and craft articles that answer user queries comprehensively.

SEO is a continuous process. Regularly analyze your website’s performance, adapt your strategy based on data, and prioritize creating content that delivers value to both users and search engines. By tailoring your approach to your specific content type, you can unlock the power of SEO and drive organic traffic to your website.

What’s In an SEO Strategy?

SEO Suggestions

The purpose of your SEO strategy is to increase brand visibility and traffic. It’s the long-term “free” approach to gaining new business leads and revenue.

SEO suggestions are tailored to your business niche and form the basis of your activities in advertising, website design, email marketing, social media marketing, and content marketing.

Website Analysis

A solid SEO strategy will show critical points that need improving on your website. The better the experience users have on your landing pages, the more search engines will promote your content.

SWOT Analysis

This analysis shows your brand’s current strengths, weaknesses, opportunities, and threats. Use it to prioritize your improvement efforts. Use it to defend against competitors.

Competitor Analysis

Your SEO strategy needs to highlight the range of competitors you’re up against. It should help you see who is buying ads targeting your audience. It also can help you understand which websites are getting the most attention in search traffic.

Dig Deeper, Understanding Your Competitor Analysis

Keyword Research

Keywords are the phrases that people use to search for solutions. This happens all over the web in AI chats, Alex chats, Google searches, YouTube searches, etc. Understanding what people are looking for helps you know what to provide and how to provide it. That means which ads, which content, and what products and services.

Dig Deeper:

Keyword Analysis and Planning

Keyword Ranking and Website Content

Understand Organic Traffic in Your Keyword Research

Content Ideas

Sometimes it’s hard to think of what content to create. Your SEO strategy will use all of the above research to provide you with ideas for creating media content, blog content, and landing page content.

Getting Started in Content Marketing, 6 Simple Steps to Master

Measuring Content Marketing ROI, Turning Content Ideas into Business Profits


SEO is your website’s free ticket to organic traffic! Attract potential customers without ad spend, climb search rankings for relevant keywords, build trust with high-quality content, and drive targeted visitors actively searching for your offerings. Invest in SEO, invest in your website’s success!

Hire a pro for small business SEO services.