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An e-commerce store is a website where customers can browse and purchase products online. It typically has a wide range of products, and the goal is to make it easy for customers to find and buy the products they want. E-commerce (sometimes spelled ecommerce and Ecommerce) stores typically have features such as:

  • A product catalog with detailed information about each product, including images, descriptions, and prices
  • A shopping cart where customers can add items to their purchase and checkout
  • A payment processing system
  • A shipping and delivery system

It can be a part of your sales and lead funnel systems, but it is different than a lead funnel or merely a landing page.

The main difference between an e-commerce store and a lead funnel is that the goal of an e-commerce store is to make sales, while the goal of a lead funnel is to generate leads.

Lead magnets and landing pages are typically used in lead funnels to attract and convert leads.

Together, lead funnels, landing pages, lead magnets, and e-commerce stores can combine into a powerful marketing toolkit for your business.

Here is an example of how you could use these four elements together:

  1. Create a lead magnet, such as an e-book on how to choose the right running shoes.
  2. Create a landing page where potential customers can download the e-book in exchange for their contact information.
  3. Promote the landing page on social media and in your email marketing campaigns.
  4. Once potential customers have downloaded the e-book, you can send them follow-up emails with more information about your running shoes and a link to your e-commerce store.

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