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Website Basics

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Website Basics

If you want to start a website for your business, you need a few things before jumping into gorgeous landing pages like these.

First, you need a domain name that represents your brand and is easy to remember.

Second, you need a web hosting service (Recommendation: Siteground or ChemiCloud) that stores your website files and makes them accessible online.

Third, you need a website builder or a content management system (such as WordPress) that lets you create and customize your website without coding. top CMS platforms are:

  1. WordPress (They also offer hosting at WordPress.com, but I don’t recommend unless you buy their $50+ per month plan).
  2. SquareSpace (you’ll need their Commerce level plan)
  3. HubSpoot
  4. Shopify

I do not recommend using Wix, GoDaddy Website Builder, or other hobby-grade platforms.

I’ve worked with countless small businesses that end up months down the road on dead ends with these quick-building platforms. They realize they need additional features from their website, but find out these platforms aren’t designed for it. Then they require expensive migration costs to redesign their site on a proper CMS.

Important! Website hosting – blazing fast and secure – hosting is the most important decision you can make with your website. I only recommend Siteground’s Top-level service and ChemiCloud’s Turbo package. Warning – Even with these great hosting companies, don’t buy the low-level service.

And finally, you need some content and design elements (this is where a brand guide becomes necessary) that showcase your products or services and attract customers.

Getting Started with Your Website

Before jumping headfirst into creating a website, some fundamentals need to be considered.

  • Website Organization – begin with your SEO Strategy, a competitor analysis, and a clear idea of what you want your website to achieve for your business.
  • Website Images and Assets – prepare your brand assets and ensure they are optimized for website deployment.
  • Logo Variations for Websites – design your logos and submarks along with dark/light variations.
  • Brand Guide – Solidify all decisions related to your brand guide. These include fonts, color palettes, and motifs for your brand identity.
  • E-Commerce Basics – Decide whether you need to develop an e-commerce store at this time.

Using a CMS (Content Management System)

For 99% of small businesses, I recommend using a CMS. This is a platform that makes it easy for anyone to help develop your website. I recommend using WordPress. It’s the world’s leading CMS platform and offers many benefits. These include affordability, security, and efficiency.

Why Use WordPress?

Even large companies like Facebook, Disney, and CNN use WordPress for a variety of applications. Here are a list of reasons why small businesses should use it too:

  • Cost-Effective: Free, open-source platform; minimal costs for hosting & domain. You can host on WordPress too, but I recommend hosting with Protilt for maximum speed and cost-savings.
  • Easy to Use: User-friendly interface, drag-and-drop editing, no coding required.
  • Highly Customizable: Thousands of themes & plugins to tailor your website to your brand & needs.
  • SEO-Friendly: Built-in features & plugins to optimize your site for search engines.
  • Mobile-Responsive: Ensures your website looks great and functions smoothly on all devices.
  • Scalable: Grows with your business, from simple blog to complex e-commerce site.
  • Large Community: Extensive support and resources available for troubleshooting and learning.
  • Ownership & Control: You own your website content and data, unlike closed platforms.
  • Marketing Integration: Easy to connect with popular marketing tools and services.
  • Regular Updates: Secure and dependable platform with frequent updates for performance and security.

You might want to learn basic WordPress editing or hire a marketing pro.

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