Blog

  • Landing Page and Homepage

    Landing Page and Homepage

    Landing pages versus homepages – which should you design and what’s the difference between them? Matter of fact is there any difference between a landing page and a homepage or are they different words for the same thing? Let’s get the definition out of the way first. A landing page allows visitors to accomplish a…

  • Top Marketing Trends in 2023 for Small Businesses and Freelancers

    Top Marketing Trends in 2023 for Small Businesses and Freelancers

    Since the advent of social media marketing a decade ago, marketing trends have evolved rapidly, some say at the speed of light. By the time you design and deploy a 12-month marketing strategy, the tactics have shifted and you’re marketing is out of date. Stay ahead of the marketing trends for 2023, with this quick…

  • 6 Considerations When Starting Facebook Advertising

    6 Considerations When Starting Facebook Advertising

    I’m often asked, “Hey Matt, I’d like to start an ad campaign, and I need to get 30 warm leads. Can you help?” My answer is always, “Yes”. But often the question misses the mark – it misses the objective of an ad campaign. Or should I say the 6 objectives? That’s right, we can…

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