Tag: Facebook
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Multi-Layered Meta Ads vs Flat Campaigns
In this post, I’m sharing tips and tricks on how to run successful Facebook ads for your small business. Today I want to talk about the difference between two types of campaigns: flat campaigns and multi-layered campaigns. We’re not talking about these six ad campaign types. This post is about the overarching strategy used for…
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6 Considerations When Starting Facebook Advertising
I’m often asked, “Hey Matt, I’d like to start an ad campaign, and I need to get 30 warm leads. Can you help?” My answer is always, “Yes”. But often the question misses the mark – it misses the objective of an ad campaign. Or should I say the 6 objectives? That’s right, we can…