Reading the top organic keywords chart in your competitor analysis can be a bit tricky, let’s dig deeper into the metrics.
This chart starts with the total volume for the month. In the example above, there are 17,189 keywords triggered in monthly searches.
The six columns in the Top Organic Keywords chart help you understand your competitors’ top organic SEO strategies.
Intent. This is an estimation of the search intent. Navigations (N), Commercial (C), Transactional (T), or Informational (I).
Position and Volume. These two columns will help you know how well your competitor ranks in the SERPs and how many monthly searches are conducted for the keyword.
Why is it Important to Monitor a Competitor’s Top Organic Keywords?
Monitoring the top organic keywords of competitors is beneficial for a company for several reasons:
- Understanding Competitors’ Strategies: It provides insights into the SEO strategies that competitors are using to attract organic traffic and grow their keywords. This can help a company understand what works in their industry.
- Keyword Inspiration: It can reveal new keyword opportunities that a company might not have considered. These could be niche terms or trending topics that competitors are capitalizing on.
- Content Ideas: By seeing what keywords competitors rank for, a company can get ideas for new content that can attract similar traffic.
- Benchmarking: It allows a company to benchmark its own performance against competitors and identify areas for improvement.
- Market Trends: Monitoring competitors’ keywords can also help a company stay on top of market trends and shifts in consumer behavior.
In essence, keeping an eye on competitors’ top organic keywords can provide valuable data to inform and enhance a company’s own SEO strategy.
Competitor analysis is a vital component of SEO. By studying your competitors’ strategies, you gain valuable insights into their strengths, weaknesses, and areas where you can differentiate yourself.
Source: LinkedIn , Shahin Ahmed
Branded vs Nonbranded Keyword Searches
A Branded keyword refers to a search term that incorporates your website’s brand name or its variations and is exclusive to your domain. Any keywords that do not mention a brand name or any aspect of it (including typos) are classified as Non-branded keywords.
Furthermore, certain keywords may contain a brand name within the phrase but if they are not specific to a single brand or domain, they are categorized as Non-branded.
Competitor Analysis: Leveraging Search Volume and Keyword CPC Data
Search volume and keyword CPC (Cost Per Click) data are valuable metrics in competitor analysis. Here’s how you can use them to gain a competitive edge:
- Identify High-Volume, Low-Competition Keywords: Keywords with high search volumes and low competition are gold mines. They indicate a high-interest level among users but less content available to satisfy that interest. Targeting these keywords can drive significant traffic to your site.
- Optimize Budget Allocation: CPC data can help you understand the cost-efficiency of your keywords. High CPC might indicate that a keyword is highly competitive. If your budget is limited, it might be more cost-effective to target lower-CPC keywords with decent search volumes.
- Understand Market Trends: Search volume can indicate market trends. A sudden increase in search volume for a particular keyword might indicate a rising trend that you can capitalize on.
- Improve Content Strategy: By understanding the keywords your competitors are ranking for, you can create content that answers the same queries but in a more comprehensive, engaging, or unique way.
- Prioritize SEO Efforts: Not all keywords are created equal. Some will bring more traffic or be more relevant to your business. Use search volume and CPC data to prioritize your SEO efforts around the most valuable keywords.
Remember, while these metrics are useful, they are just part of the picture. A successful SEO strategy also considers other factors like user intent, website usability, and quality of content.
