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Home » Help Hub » SEO Strategy » What Is A Competitor Analysis? » Organic Traffic Notes

Organic Traffic Notes

Let’s dig deeper into the organic traffic graph. In your competitor analysis, you will see a graph called “Organic Traffic”. It shows daily traffic volume for paid and organic sources, and it’s displayed as two line graphs.

Your organic traffic includes several sources of data. If Mafost Marketing is not connected to your Google Analytics, Bing Webmaster Tools, Hubspot, or Google Search Console, then the organic traffic is estimated based on proprietary network data. This includes data such as click-through rate, sessions, and volume with organic keywords and rankings.

Organic Traffic by Mafost Marketing
Organic Traffic vs Paid Traffic (advertising traffic sources)

Organic Traffic Insights is a tool that enhances your comprehension of your website’s activities, enabling you to refine your SEO tactics using traffic data. Without knowledge of your keyword portfolio, devising an effective SEO campaign can pose a significant challenge.

Reliable data simplifies the task of fine-tuning your SEO approach. Acquiring information on those ‘not provided’ keywords can offer the additional advantage needed to surpass your competitors’ SERP rankings.

Use the organic traffic and keyword ranking data to investigate further. Viewing the keywords under Google Search Console will show you the number of clicks, impressions, CTR, and average position.