Font Samples

Your font choices are central to your brand identity. They will either augment your messaging or diminish it. Here are some sample font pairings that work well for all brands in a variety of channels.

Typography Tips for Brands
> If your primary font is too serious, consider a contrasting secondary font to ensure an accessible feel for your brand.
> Consider a secondary font that’s completely different in tone than your primary font. Use it for quotes, asides, and other notes.
> If your primary font has limited stylings (weight and italics), use a secondary font that is similar in weight and sizing and use it instead of bold or italicized font.

Serif Font Pairings

Font Names: Source Serif Pro and Source Sans Pro

Font Names: Source Serif Pro and Josefin Sans

Font Names: Noto Serif and Bitter

Font Names: Noto Serif and Open Sans

Font Names: DM Serif Display and Roboto

Font Names: DM Serif Display and Average

Font Names: Arvo and Sofia Sans

Font Names: Arvo and Lato

Font Names: Marcellus and Literata

Font Names: Marcellus and Open Sans

Font Names: Ultra and Average

Font Names: Ultra and Montserrat

Sans Serif Font Pairings

Font Names: Roboto Condensed and Average

Font Names: Roboto Condensed and Arvo

Font Names: Anton and Lato

Font Names: Anton and Bitter

Font Names: Poppins and Average

Font Names: Poppins and Source Sans Pro

Font Names: Montserrat Bold and Montserrat

Font Names: Montserrat Bold and Noto Serif

Font Names: Oswald and Arvo

Font Names: Oswald and Roboto

Font Names: Poppins Bold and Roboto Serif

Font Names: Poppins Bold and Average

Font Names: Oswald and Josefin Sans

Font Names: Oswald and PT Serif

Display Font Pairings

Font Names: Share and Sofia Sans

Font Names: Share and Average

Font Names: Rowdies and Lato

Font Names: Rowdies and Noto Serif

Font Names: Lobster and Roboto

Font Names: Lobster and Literata