Your font choices are central to your brand identity. They will either augment your messaging or diminish it. Here are some sample font pairings that work well for all brands in a variety of channels.
Choosing the Right Typography for Your Brand
- Readbility and skimmability are the priority for font use on websites.
- If your primary font is too serious, consider a contrasting secondary font to ensure an accessible feel for your brand.
- Brand design is more powerful when it’s simple. One font is best. However, consider a secondary font that’s completely different in tone than your primary font. Use it for quotes, asides, and other notes.
- If your primary font has limited stylings (weight and italics), use a secondary font that is similar in weight and sizing and use it instead of bold or italicized font.
Tried and True Website Fonts
Serif Font Pairings
In these pairings, the heading font is a Serif style.
Font Names: Caladea and Roboto
Font Names: Source Serif Pro and Source Sans Pro
Font Names: Source Serif Pro and Josefin Sans
Font Names: Noto Serif and Bitter
Font Names: Noto Serif and Open Sans
Font Names: DM Serif Display and Roboto
Font Names: DM Serif Display and Average
Font Names: Arvo and Sofia Sans
Font Names: Arvo and Lato
Font Names: Marcellus and Literata
Font Names: Marcellus and Open Sans
Font Names: Ultra and Average
Font Names: Ultra and Montserrat
Sans Serif Font Pairings
In these pairings, the heading font is a Sans Serif style.
Font Names: Montserrat and Literata
Font Names: Roboto Condensed and Average
Font Names: Roboto Condensed and Arvo
Font Names: Noto Sans and Lato
Font Names: Anton and Lato
Font Names: Anton and Bitter
Font Names: Poppins and Average
Font Names: Poppins and Source Sans Pro
Font Names: Montserrat Bold and Montserrat
Font Names: Montserrat Bold and Noto Serif
Font Names: Oswald and Arvo
Font Names: Oswald and Roboto
Font Names: Poppins Bold and Roboto Serif
Font Names: Poppins Bold and Average
Font Names: Oswald and Josefin Sans
Font Names: Oswald and PT Serif
Display Font Pairings
Display fonts are more decorative, but they can be used as functional headlines if you prefer a more stylized look.
Font Names: Share and Sofia Sans
Font Names: Share and Average
Font Names: Rowdies and Lato
Font Names: Rowdies and Noto Serif
Font Names: Lobster and Roboto
Font Names: Lobster and Literata