Your font choices are central to your brand identity. They will either augment your messaging or diminish it. Here are some sample font pairings that work well for all brands in a variety of channels.
Typography Tips for Brands
> If your primary font is too serious, consider a contrasting secondary font to ensure an accessible feel for your brand.
> Consider a secondary font that’s completely different in tone than your primary font. Use it for quotes, asides, and other notes.
> If your primary font has limited stylings (weight and italics), use a secondary font that is similar in weight and sizing and use it instead of bold or italicized font.
Serif Font Pairings


Font Names: Source Serif Pro and Source Sans Pro


Font Names: Source Serif Pro and Josefin Sans


Font Names: Noto Serif and Bitter


Font Names: Noto Serif and Open Sans


Font Names: DM Serif Display and Roboto


Font Names: DM Serif Display and Average


Font Names: Arvo and Sofia Sans


Font Names: Arvo and Lato


Font Names: Marcellus and Literata


Font Names: Marcellus and Open Sans


Font Names: Ultra and Average


Font Names: Ultra and Montserrat
Sans Serif Font Pairings


Font Names: Roboto Condensed and Average


Font Names: Roboto Condensed and Arvo


Font Names: Anton and Lato


Font Names: Anton and Bitter


Font Names: Poppins and Average


Font Names: Poppins and Source Sans Pro


Font Names: Montserrat Bold and Montserrat


Font Names: Montserrat Bold and Noto Serif


Font Names: Oswald and Arvo


Font Names: Oswald and Roboto


Font Names: Poppins Bold and Roboto Serif


Font Names: Poppins Bold and Average


Font Names: Oswald and Josefin Sans


Font Names: Oswald and PT Serif
Display Font Pairings


Font Names: Share and Sofia Sans


Font Names: Share and Average


Font Names: Rowdies and Lato


Font Names: Rowdies and Noto Serif


Font Names: Lobster and Roboto


Font Names: Lobster and Literata